A little less than a decade ago, the podcast industry was ascendant in Canada. Independent shows were finding an audience, major media companies were starting podcast network and buying up podcast production houses, and it was assumed the medium would continue to grow alongside the American industry. Podcasting had arrived. Today, despite audience growth that surged during the pandemic and continues today, the industry is struggling. It's not for lack of quality, as Canadian shows win international awards and Canadian hosts and producers often go on to work on massive shows in the United States. So why is the industry shrinking in Canada? Do Canadian audiences want Canadian shows? And what does the future of the format in this country look like? Jordan sits down with longtime producer Kattie Laur, who runs Canada's podcast newsletter Pod The North, hosts her own show, Canardian, and has had just about every job there is in podcasting, as she explains just what happened to the Canadian podcast boom that never came.
A little less than a decade ago, the podcast industry was ascendant in Canada. Independent shows were finding an audience, major media companies were starting podcast network and buying up podcast production houses, and it was assumed the medium would continue to grow alongside the American industry. Podcasting had arrived.
Today, despite audience growth that surged during the pandemic and continues today, the industry is struggling. It's not for lack of quality, as Canadian shows win international awards and Canadian hosts and producers often go on to work on massive shows in the United States. So why is the industry shrinking in Canada? Do Canadian audiences want Canadian shows? And what does the future of the format in this country look like?
Jordan sits down with longtime producer Kattie Laur, who runs Canada's podcast newsletter Pod The North, hosts her own show, Canardian, and has had just about every job there is in podcasting, as she explains just what happened to the Canadian podcast boom that never came.